About Honey Belle: Meet Iris Cherng! A couple years ago, her mom started developing skin allergies to department-brand products. Her parents are both holistic doctors of natural medicine, and her mom started making her own creams and lotions for herself and her patients to treat their skin issues. Shortly after, Iris developed psoriasis.. She then became an ingredients-whore, and got OBSESSED with reading EVERYTHING on her beauty bottles. After shopping the natural + organic world, she realized everything was really expensive-- especially as a broke college student. So, with her mom's knowledge about herbs plus her first-hand dive into apothecary, Iris hit the kitchen!